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“Today, sustainability is a movement and not just a trend-able goal,” Vernon Yeo, Head Marketing and Branding – Asia, Middle East & Africa told IMAGES Business of Fashion Bureau on the sidelines of the India Fashion Forum 2019, held in Mumbai in March.ludo photo Open URL :j158.ccMilitary and defense applications are predicted to witness high growth with a CAGR of over 55 percent from 2017 to 2024. In order to gain visibility into the health of a soldier as well as crucial battlefield insights, various government institutions are investing heavily to develop technologically advanced military uniforms.ludo photo Open URL :j158.ccSharing his point of view on the current dynamics with regards to space, Vicky Ahuja says, “While the space for women’s clothing has now become segregated across floors into western and Indian at multi-retail outlets, the accessories placed around are mostly complimentary to the style portrayed on the floor. The space has increased from just a shelf shared by multiple brands to an entire wall. The store layout, placement and shelf design along with the visual look and feel of it, play a huge impact on the sale of accessories. Most of the larger retailers have gotten this down to a science and they understand the influence a well-placed accessory can have on a consumer’s buying impulses.” Open URL :j158.cc
Fila currently has two standalone stores across Mumbai at Fort and Malad with the new retail design concept. In addition to its own stores, Fila has over 1,200 retail touch points through 250 large format lifestyle stores (such as Shoppers Stop, Lifestyle, Central and more) and a national dealer network of multi-brand outlets across India.ludo photo Open URL :j158.ccIn January 2018, Ramdev had announced to the media that his company – which is already in the business of cosmetic and food products – will launch a textile portfolio around Diwali, 2018, adding that it would feature around 3,000 products ranging from kidswear to yogawear and sportswear,?along with a ‘swadeshi’ line of clothing plus accessories and footwear.ludo photo Open URL :j158.ccElaborating on the support Inorbit extends to the brands during their launch, Ibhrampurkar shares: “The mall team provides balloon arches and helps in decorating the new store. This helps customers identify what’s new in the mall. A welcome ceremony is hosted in the store, to get affiliated with the brand staff, followed by a cake cutting for the staff and customers inside the store. The mall offers marketing support via branding spaces inside the mall. We also create social media campaigns and content for interested brands.” Open URL :j158.cc
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